Natural or organic Search Engine Optimisation (SEO) is the original online marketing tool.  It is the most cost-effective way of driving traffic to a website but only when done ethically and professionally.

Ranking highly in search engine results is of no use unless effective keywords are used - the same terms that potential customers will use in their searches. Only then can a high ranking be eventually converted into a sale.

Highly practiced in SEO analysis we constantly review the keywords and phrases used to ensure they are effective in leading traffic to customers’ web sites that ultimately results in sales.

PPC (Pay Per Click)
Success in paid search (also known as PPC or pay-per-click) marketing can only be achieved with a comprehensive understanding and extensive experience of the subject.

Web presence UK we know exactly how to optimise all the elements of a pay-per-click campaign to achieve success. The combination of our online experience and your marketplace knowledge enables us to develop effective, affordable and targeted PPC campaigns specifically for you.

We use all the latest online tools and our professional expertise ensures that your campaign remains relevant and on target. We take care of your online business allowing you time to concentrate on the rest, confident in the knowledge that the desired results will be achieved.

All our campaigns are monitored daily and by using hands-on management we respond accordingly should any changes need to be made.

Analytics
Tracking visitors from arrival on your website through to departure is an essential component of any online marketing campaign.

It is only through effective analysis of this information that campaigns can be improved and developed to grow performance and improve user experience.

Key factors we can determine from the use of an effective tracking system include:

• Keyword targeting: which keywords generate the highest return on investment (both sponsored and natural)
• Website targeting: which external websites drive the most traffic and revenue for your site (including search engines)
• Quantitative analysis: Number of visitors to your website and average length of stay
• Qualitative analysis: Which pages result in the highest number of visitors leaving your website (may help identify pages -with errors)
• Identify trends: show any correlation between new visitors and returning, as well as the impact of each media channel on the performance of others

Various tracking options

• There is a variety of tools available which can provide these functions individually, but few which operate as a complete service.
• The suitability of each tracking tool also depends greatly on the needs of the campaign.

Google Analytics

In-depth website analytics provide a valuable insight into the user experience, search engine performances and traffic levels. Google Analytics can be very effective, providing much of this information as standard, but also has the opportunity to expand on the standard services to include e-commerce information relating to products sold and the revenue generated.

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